Film and Fashion – Gucci Spring/Summer 2019 Campaign

“Singing in the Gucci” – Campaign Photography by Glen Luchford

The House of Gucci just unveiled its Spring/Summer 2019 campaign in a fashion brand tour de force called Gucci Showtime.

It’s a trip back to the heyday of 1940s and 1950s movie musicals delivered in a series of song and dance vignettes scored with There’s No Business Like Show Business by Irvin Berlin.

Singing in the Rain – The Original

Images and video clips include a wink and a nod to such great classic films as An American in Paris (1951), Singing in the Rain (1952),The Band Wagon (1953), Gentlemen Prefer Blondes (1953) and There’s No Business Like Show Business (1954).

Watch the 01:53 Gucci Showtime: The Spring Summer 2019 Campaign promotional film by Glen Luchford, also the campaign photographer, for how many classic film references you can spot.

The Gucci Showtime campaign combines the camp and culture of classic movie musicals with the glitz and glamour of high fashion. It’s over-the-top entertainment at it’s best.


Kami Spangenberg

About Kami Spangenberg

Kami Spangenberg is one-half of Classic Couple. She loves classic movies and wants to share that passion with others. While it's hard to play favorites, films topping her all-time, must-see list are: Ball of Fire, His Girl Friday, Libeled Lady, My Sister Eileen, The Philadelphia Story, The Thin Man, The Shop Around the Corner and The Way We Were. Oh, and The Outlaw Josey Wales. She has attended the TCM Classic Film Festival six times and is looking forward to the 2020 TCM Festival Special Home Edition. She is honored to have her writing featured from time to time on She also contributes content to to raise awareness of classic movies.

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