The House of Gucci just unveiled its Spring/Summer 2019 campaign in a fashion brand tour de force called Gucci Showtime.
It’s a trip back to the heyday of 1940s and 1950s movie musicals delivered in a series of song and dance vignettes scored with There’s No Business Like Show Business by Irvin Berlin.
Images and video clips include a wink and a nod to such great classic films as An American in Paris (1951), Singing in the Rain (1952),The Band Wagon (1953), Gentlemen Prefer Blondes (1953) and There’s No Business Like Show Business (1954).
Watch the 01:53 Gucci Showtime: The Spring Summer 2019 Campaign promotional film by Glen Luchford, also the campaign photographer, for how many classic film references you can spot.
The Gucci Showtime campaign combines the camp and culture of classic movie musicals with the glitz and glamour of high fashion. It’s over-the-top entertainment at it’s best.